strikes three-year deal with Nielsen to measure Thursday Night Football audiences
Nielsen Won't Use 'Thursday Night Football' Viewership Data (At Least For Now)
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Nielsen partner to measure NFL 'Thursday Night Football' ratings
Nielsen, Seal 'Thursday Night Football' Ratings Pact; Numbers To Include Out-Of-Home, Twitch And Local TV Viewing – Deadline
Potential Boon For and NFL Thursday Night Football: Nielsen to Incorporate First-Party Data From Live-Streaming Companies