Live sports is 'key to streaming' amid Apple's sponsorship of
Apple Music to sponsor Super Bowl halftime show
Apple Music replaces Pepsi as sponsor of Super Bowl Halftime Show
Apple Music becomes new sponsor of Super Bowl halftime show
Why Apple Music Paid to Sponsor the Super Bowl Halftime Show
Major! NFL Announce Apple Music as New Super Bowl Halftime Show
Apple to Sponsor the Super Bowl Halftime Show - The New York Times
Apple Music Bumps Pepsi As Super Bowl Halftime Show Sponsor 09/23/2022
Apple Music to sponsor Super Bowl halftime show - ESPN