Nike, Colin Kaepernick and the pitfalls of 'woke' corporate branding
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In age of racial reckoning, Ralph Lauren partners with Morehouse and Spelman grads on vintage Black fashion styles
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Nike, Dick's Sporting Goods, and other brands got political in 2018 - Vox
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Nike's Kaepernick ad is corporate “woke washing” – The Irish Times
Brands can be rewarded for social activism – but they also risk losing customers to apolitical rivals
Manufactured Outrage OR Woke Marketing
Woke Fashion
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Nike, Dick's Sporting Goods, and other brands got political in 2018 - Vox
Woke' no joke to retail and fashion brands
A Tale of Two “Ideologies”: Differences in Consumer Response to Brand Activism
Advertising – News, Research and Analysis – The Conversation – page 7
Woke Brands
Nike positions itself as a 'woke' apparel maker that champions progressive values. But the company's history exposes a darker reality.
Nike - The Strengths, Pitfalls and Moral Dimension of Consumer Branding
Woke Brands
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